Ecommerce cross-selling and upselling

In the ecommerce world, it costs $10 to acquire each new customer, which can gobble up profits dramatically over time. To cut customer acquisition costs (CAC), companies need strategic ecommerce cross-selling and upselling techniques to retain and maximize existing customers.

Automation Hero can identify products related to items a customer may have purchased in the past, or suggest products that others have purchased with that same item. It can also suggest that a customer purchase or bundle more items together at a lower cost. This lowers CAC and increases dollar amounts at checkout. These same principles can apply in traditional retail settings or in a variety of other industries.