Cross and Up-sell Recommendations
For e-commerce, it costs $10 to acquire each new customer, which adds up when dealing with a high-traffic eCommerce site (Propeller CRM). To cut customer acquisition costs (CAC) retail organizations can cross-sell and upsell other products to existing customers.
Automation Hero can identify products that are related to items a customer has purchased before or suggest products that other people have purchased with a certain item. It can also suggest that a customer purchase/ bundle more items together at a lower cost.
This lowers CAC and increases the dollar amount at checkout.