Automation Hero picks up $14.5M led by Atomico
Automation Hero has secured $14.5 million in new funding led by Atomico, with participation by Baidu Ventures and Cherry Ventures. As part of the deal, Atomico principal Ben Blume will join the company’s board of directors. The automation startup launched in 2017 as SalesHero, giving sales orgs a simple way to automate back-office processes like filing an expense report or updating the CRM. It does this through an AI assistant called Robin — “Batman and Robin, it worked with the superhero theme, and it’s gender neutral,” co-founder and CEO Stefan Groschupf explained — that can be configured to go through the regular workflow and take care of repetitive tasks.